Branding Philosophy of Dr. Karla

Butterflies, according to cultural beliefs, are symbolic of one’s naturalness, joy, purity, and freedom. They are also a reminder to embrace changes in our lives as they happen and use change to become a better person. Just like a butterfly that has a process to undergo before maturing and becoming one of nature’s most beautiful creatures, individuals have a process to mature in the beautiful and unique person they are destined to become.

The butterfly in Dr. Karla logo represents the transformation of individuals that must take place throughout the therapeutic process to achieve the intended outcome of becoming a beautiful butterfly capable of flying high. The colors purple and pink are included in the logo to represent the personal power, passion, and purity that is demonstrated throughout the process.